A lot of people find network marketing a hard nut to crack. In this day and age there are a lot of challenges that go with owning and growing your network marketing business. How can you separate yourself from the masses of people that are selling the same products, the same business opportunity and the same company as you?
How can you work smarter and give yourself an unfair advantage in a very competitive market place?
The problem with offline network marketing, Is that you're competitive with hundreds if not thousands of other distributors equipped with the same tools, systems, sales pitches, training as you do. The increase in competition makes it easy to slip into insignificance in the vast sea of network marketing distributors.
But really, there are challenges everywhere in network marketing, while it is the increase in legal over site by your network marketing company. Or the decrease in attention span of this generation because of the bombardment with internet, Ads and entertainment.
The Online Marketing Strategy
So how do we conquer these pitfalls of the MLM industry? How do we separate ourselves from the sea of distributors already fighting for leads and recognition from potential prospects?
The solution to the offline network marketing problems is the "You INC" Business model
This network marketing strategy revolutionized the way network marketers build businesses in the internet age.
The "You INC" business model means that we build your entire business around you as a person, Instead of just a network marketing opportunity. You name, your face, your personality, your words, your actions, your energy become your business and your brand. Your Network marketing business becomes a small piece of the "You INC"
The "You INC" strategy works on selling yourself as a sponsor, as a lead and as someone who has real value to offer your new distributors, Instead of just a business opportunity like everyone else.
To do this, you have to provide real value through a medium of communication. Say for example a blog, a YouTube channel, social media sites and the list goes on. The strategy consistants of creating an audience that want to listen to you because you provide them with value and solve their problems.
People want to join your down-line because they see that you have value, you're capable of solving their problems and most of all that you are a leader who has real value to offer your new distributors.
The "You INC" Business Model Put Simply
The marketing strategy boils down to 3 simple steps.
Step 1: Build a List
Step 2: Building a relationship with the people on that list
Step 3: Market to your list
That's also the heart of most internet marketing strategies put. But that's really it. Network marketing this way gets around a lot of legal issues with some companies. Allot of companies
You've probably heard before that "You money is in your list" or something similar to that. But that's not true … the money is in the relationship you have with the people in your list. Your list is your distribution channel. The relationship you create with your list is your business.
Doing things this way also helps you get around legal issues with some companies. By marketing yourself and collecting people's opt-in contact information allows you to talk to prospects on the back end of your business about your business opportunity all you like without risk of violating company online rules.
The better you get at serving others, the more money
You'll make. If all you ever do is focus on what you want on your business opportunity or selling your products then you'll never get anywhere
Create a platform where you can create valuable content, Market your Blog, YouTube channel, Facebook page or whatever else you've chosen
Build a following and build your list
Build a relationship with your list
Market to your list
That's it put very simply.
I hope this post helped you. If you found this useful please re-tweet or comment
by Andrew Roache