In business, reaching out to your target market is one of the primary functions of marketing. The traditional way of promoting a product or service is through print and media, but when desktop computers, laptops, and lately tablet computers, and smart phones become widely used, marketing did not fail to keep up. Now, besides online marketing, mobile marketing is the newest addition to the mix.
For the past couple of years or so, mobile marketing has slowly conquered the world of marketing. This is to make sure that local businesses reach out to their customers looking for products and services within their area. Out of about 4 billion users of mobile phones, there are about 1.08 billion people who use smart phones. And almost all of these smart phone users are using their gadgets to search for local businesses. That’s quite a lot of potential customers, don’t you think?
Additionally, the fact that users of tablet computers and smart phones, for as long as they are connected to the internet, there is a great chance that they will search for local businesses to eat, shop, for entertainment, or for other purposes as well. If only local businesses would begin to see this area of opportunity, mobile marketing will be a huge hit. Again, the mobile market is a really big market and the potential to increase sales is also great. But how does mobile advertising actually work?
Obviously, the only thing needed is mobile phone numbers in order to get into mobile marketing. So if you want your message go out in to the public in real-time, this is definitely the way to go. Look at it this way, between mobile and email marketing, the rate in which your messages will be opened will only take less than 5 minutes with text messaging as compared to hours in email marketing. That is the reason why it’s about time that local businesses consider this marketing option now. It’s just hard to let this opportunity to cater to your customer pass by considering how big mobile market is.
Mobile marketing will become more effective during the times when you have promotional offers that will run for one day, week, or longer. And because of the high open rate, it’s definitely easier to send out your messages and be read by your target customers faster than email marketing.
However, text messaging is only effective in sending out promotional information. In fact, you can use this method to keep in touch with your customers about the latest happenings with your business. As you can see, there are several ways to use text messaging and not just for marketing purposes. So, use it to widen your market base and to increase in sales as well.
by Kevin McKillop